Operation Melablu
The Barlocco family and their experience with the CFA of Credem Euromobiliare
“Deciding to sell your own company is the hardest challenge for an entrepreneur. But when the time comes, it’s also the right one.
We experienced 25 extraordinary years of work, full of satisfaction. Then, suddenly, the decline. Worries started to grow. The markets were changing, international competitors were advancing. At that moment, you begin to realize that maybe the time has come to sell... and it’s like selling a part of yourself. It’s not easy. But if you truly love the creature you’ve built, you have to know how to give it new life, new perspectives.
We needed someone to guide us. Professionals who knew how to listen, lead, and find the right people. At the first meeting with Simone Citterio, Head of Corporate Finance Advisory at Credem Euromobiliare Private Banking, I knew I could trust him: his attention to detail, his sensitivity, even the small gesture of taking off his watch to keep track of the time during our meetings... those are the kinds of things that make an impression. And of course, his great expertise.”
A journey of strategic consulting and guidance, built on deep listening and empathy, during one of the most emotionally complex moments for any entrepreneur. Franco Barlocco, former shareholder and director of Tre.bi S.p.A. – the holding company behind the “Melablu” brand, a chain of 60 clothing stores across Italy with a turnover of over 100 million euros – shares his experience with our Corporate Finance Advisory team in a conversation with Simone Citterio and Jole Saggese (journalist and editor-in-chief at Class CNBC) on the stage of I’m Possible, the 2025 convention of Credem Euromobiliare Private Banking.