9.baby Clinics transaction
"Entrepreneurs need highly skilled professionals who know exactly what to do when a major corporate transaction needs to be carried out. At the same time, they need advisors who approach such decisions with respect and sensitivity, recognising how delicate they are—not only for the entrepreneur, but also for all the stakeholders connected to the business. Clients choose us because they are entrusting us with one of their most valuable assets: their company and the wealth a family has built over one, two or even several generations."
With these words, Simone Citterio, Head of Corporate Finance Advisory at Credem Euromobiliare Private Banking, describes the value of authenticity in supporting entrepreneurs at what is often the most delicate moment in the history of both a family and its business.
When Andrea Borini, a guest speaker at our 2026 Convention, decided to address the challenge of succession planning for 9.baby, his group of clinics specialising in medically assisted reproduction, finding the right partner meant far more than simply selling a majority stake. Beyond possessing the scientific expertise required to continue the company's growth journey, the future partner needed to share the same philosophy of care—one rooted in personalisation, empathy and the sensitivity required to support every couple through such an intimate and significant stage of life.
"I believe Andrea Borini chose us as his trusted partner because he recognised in us a passion and an alignment of values that he had not found in other advisors."
This marked the beginning of a partner selection process which, after months of discussions with leading industrial and financial groups across Europe, resulted in the choice of GeneraLife, Europe's leading group in the field of reproductive medicine.
Transactions such as this demonstrate the importance of being able to guide entrepreneurs through one of the most significant decisions in the life of a business: opening its capital to new shareholders. It requires the ability to listen carefully, to understand and embrace the entrepreneur's way of thinking. No two entrepreneurs are alike; each brings a unique story, a distinctive vision and a personal legacy. Recognising that uniqueness is the foundation for building a strong relationship based on trust—one that is established when entrepreneurs feel confident enough to entrust such an important part of their lives to advisors who truly understand its deeper value.
If this is intended for an international private banking audience (similar to UBS or Credem publications), I can also make it sound even more editorial and polished, with a style closer to the Financial Times or Harvard Business Review.